Social Media Engagement Rate Calculator
Enter followers, likes, comments, and shares to instantly get your engagement rate, plus a plain-language benchmark for Instagram, TikTok, YouTube, X, and Facebook.
Account & Post Stats
Total audience size
Total across the post(s) below
Total across the post(s) below
Total across the post(s) below
Use 1 for a single post, or more to average
How to Use
1. Choose the platform to get an accurate benchmark comparison.
2. Enter your follower/subscriber count.
3. Enter total likes, comments, and shares — for one post, or summed across several.
4. Set the number of posts (1 for a single post, more to average).
Formula Used
Rate = (Likes + Comments + Shares) ÷ (Followers × Posts) × 100
Frequently Asked Questions
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